Microsoft and Samsung have announced the integration of Microsoft Copilot on Samsung TVs and monitors,this brings conversational AI directly to the biggest screens in the home. The partnership aims to enhance entertainment, everyday tasks, and information discovery through a voice-powered interface and visual companion. According to Samsung Electronics, the feature will debut on the 2025 lineup of Samsung TVs and Smart Monitors, including Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, and M7, M8, and M9 Smart Monitors. The companies confirmed that the experience will be available at no cost, with regional availability expanding over time.
Samsung Screens gets Smarter with Microsoft Copilot
According to Samsung, the adoption of Microsoft Copilot on its Samsung TVs and monitors is part of a wider AI initiative the company has, which also encompasses Samsung Vision AI updates and its ecosystem, Tizen OS. When joined together, the company claimed that it is fulfilling a more connected and intelligent viewing experience, extending beyond the use of the traditional TV functions. Executive Vice President of the Customer Experience Team at Samsung, Kevin Lee explained that the integration establishes a new level of AI-powered screens.
He observed that Copilot enables users to navigate tailored information and content using natural voice commands, so it is easy to learn, discover or plan directly on the TV. Microsoft shared this sentiment as it stressed the social and collaborative element of the feature. David Washington, the Partner General Manager at Microsoft AI, claimed that Copilot on Samsung TVs makes the TV a common digital friend. It allows families and groups to discover what to watch, or answer questions, or plan; however, all mingling like they do in their living rooms according to Washington.
Voice Commands Meet Visual Companions
The companies affirmed that Microsoft Copilot on Samsung televisions and monitors comes with a combination of chatty voice artificial intelligence and a cute animated figure displayed on the screen. The character also responds in real time, lip-synchronously and with expressions to fit the tone of the conversation, which makes the interaction more personal. Copilot does not simply voice respond when responding. Rather, the outcome in the form of visual cards that are optimized to be shown on a large screen with rating, pictures, and contextual information.
As an example, a user is able to view movie recommendations with images and ratings or weather reports with transparent images. The integration is made such that it is simple to turn on. Copilot will be automatically rolled out to Samsung compatible devices. It can be accessed by users through the Samsung Daily+ hub in the Tizen OS home environment or by clicking the microphone button of the Samsung remote. A basic QR code sign-in option enables those interested in connecting their Microsoft accounts to access personalization, memory and content options.
Copilot Features for Entertainment and Everyday Use
Microsoft claims that Copilot on Samsung television sets and monitors can be used in a wide variety of situations. Users can ask to be spoiled-free recapped on their favorite shows, can request an ultra-specific content suggestion or can create group-friendly suggestions balanced across multiple tastes. As an example, the assistant is able to suggest movies that fit a household where one person likes science fiction, another likes thrillers, and another favors romantic comedies. The post-viewing further exploration is also supported by the system. They can inquire about the filmography of an actor, learn what one director has worked on, or find out some fun facts about athletes who enter the live broadcasts.
Even daily questions like weather forecasts on the weekend, cooking assistance, or inspiring messages are also assisted, which adds to the usefulness of the assistant beyond entertainment. As a follow-up to Vision AI advances Samsung has already made, which already drive features such as Click to Search and Bixby, Samsung emphasized that Copilot augments these already. As Copilot is part of Samsung Daily+, these services have become a more ecosystem, with conversational AI complementing entertainment, wellness, food, and lifestyle capabilities.
AI in the samsung Home screens.
According to industry observers, Microsoft Copilot on Samsung TVs and monitors is a move in the right direction to ensure that AI assistants are an experience used by all family members, not something isolated to a single smartphone or PC. The companies focused on the idea that by putting Copilot on the biggest screen in the house, individuals are likely to be inclined to use it together, discuss and make the process of content discovery more social.
The Samsung TV is the largest worldwide TV producer, with a 19-year consecutive record and is strategically placed to expand this functionality on a large scale. The display technology that the company has pioneered alongside the innovations that Microsoft has made in the area of both generative and conversational AI give what the two companies refer to as a natural fit in terms of redefining home entertainment.
How Microsoft Copilot on Samsung TVs Works
In its announcement, Samsung described the process of rollout. Copilot will be included in the 2025 line of devices automatically. On the Tizen OS, it is located in the Apps section of Samsung Daily+. At that, it is only necessary to activate the assistant with a natural voice command. The companies articulated that personalization is optional, but advisable.
Connecting a Microsoft account, Copilot will be able to remember viewing habits, customize suggestions, and personalize responses. The system is responsive regardless of whether you are logged in or not and both voice and visuals are accessible to all users.
Both Microsoft and Samsung say Microsoft Copilot on Samsung TVs and monitors is already rolling out in a few markets with wider availability arriving in the next few months. Although the experience can differ by region, the companies assured that this will be followed with more models and more features. All users on supported Samsung TVs and Smart Monitors are free to use the integration. This action highlights the fact that the companies are integrating AI into their devices, and do not provide it as a subscription service only.
