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The use of artificial intelligence is part of today’s business agenda, yet leaders are frequently submerged in a wilderness of information. Announcements, products, and promises are new each day, and it is hard to distinguish between signals and noise. Decision-makers are aware that AI has transformative potential, but they have difficulties finding practical steps for their organizations. They seek the solution to the following questions: How to begin? How to grow? How can investments produce measurable business outcomes?
SAP Connect 2025 positions itself as the forum where these questions receive direct and actionable answers. Scheduled for October 6–8 in Las Vegas and online, the event gathers executives seeking to embed AI across core operations. Sessions focus on strategy, execution, and the practical use of AI agents to accelerate enterprise outcomes. By anchoring every discussion on business results, SAP aims to give leaders a roadmap for sustainable impact.
The Urgent Need for Clear AI Guidance
There is a paradox to the adoption of AI: Business leaders have too much information and little actionable guidance. Reports, case studies, and pitches by vendors vie to capture attention but seldom address the problems that concern executives. Leaders should be clear about how to prioritize activities, coordinate teams, and quantify returns that are beyond experimentation. In its absence, a significant number of companies can find themselves stretching resources to disjointed projects.
This challenge is particularly acute in the U.S., where competition and market volatility demand rapid, data-driven decisions. Executives want to see AI applied not in abstract experiments but in mission-critical processes. They want assurance that AI integration will move the needle on business performance, not just serve as a demonstration of technical capability. The demand is for guidance rooted in business outcomes.
Why AI Agents Are the New Frontier
AI agents have emerged as one of the new technologies changing the game of efficiency in the enterprise. They are also autonomous in the sense that unlike traditional tools, these agents think, adjust, and perform tasks that previously needed to be performed by humans. They assure the release of time and resources because they will be able to perform repetitive and complex tasks at the same time. The leaders regard them as a means of acquiring early competitive advantage.
SAP has embedded this thinking into its product strategy with Joule and Joule Agents. Built on SAP Business Technology Platform, these tools combine automation with scale, security, and interoperability. Leaders attending SAP Connect will hear how enterprises are already using agents to boost productivity, anticipate needs, and adapt to real-time changes. The focus is not theory but live examples of AI agents delivering results.
Insights from Business and Research
Before executives make investment decisions, they usually desire an independent validation. Studies by Boston Consulting Group are a good point of reference. It was documented that firms that already pose in more advanced AI tools create the majority of value-62 percent-through core business processes. This number supports the idea that priorities should be placed on finance, supply chain, HR, and customer service instead of the peripheral areas.
SAP aligns itself with these results by focusing on AI integrated directly into the enterprise workflow. Leaders present at the event will understand how the approach links strategy and business results that can be measured. The combination of decisions, data models and operations in one system is introduced as a source of competitive advantage. This is framing in direct response to executive anxieties over discontinuous tools and siloed data.
A Three-Day Agenda Built for Leaders
SAP Connect 2025 organizes its program into three structured days designed to reflect executive priorities. The first day focuses on strategy, showing leaders how to navigate uncertainty, turn volatility into growth opportunities, and elevate the workforce with AI. Keynotes will emphasize how a unified data core and Joule Agents can turn insight into sustained enterprise action.
The second day switches to practice in the SAP Business Suite. Leaders can view the process of innovation implementation through business functions, and road maps will be offered depending on an organization’s particular needs. The third day is dedicated to execution and explains how the SAP Business Technology Platform allows achieving integration, automation, and scale innovation. The agenda comprises the vision to implementation journey together.
Enterprise Use Cases Already Delivering Value
Executives want proof of impact, not just conceptual frameworks. SAP Connect will present case studies of companies using embedded AI to deliver tangible outcomes. Examples include improved forecasting accuracy, better working capital management, and reduced operational risk. These results show how AI drives financial and operational performance across industries.
Prominence in these use cases also belongs to workforce productivity. Companies that implement AI in HR systems and customer-facing systems report measurable efficiency improvements. Those leaders present at the event will know how AI facilitates forecasting, supply chain agility, and quicker decision-making. The examples are not meant to show hypothetical advantages but measurable outcomes.
Sessions Tailored to Every Role
The program is relevant in the sense that it provides sessions focused on various organizational functions. Some of the tracks are spend management, supply chain, customer experience, and human capital management. Leaders will also have content that matches their particular duties, and discussions will be based on enterprise operations.
For example, the session titled Unlocking Productivity with Joule Agents focuses on how AI agents autonomously execute tasks. Presenters will show how these systems adapt in real time to drive enterprise agility. By organizing content in this way, SAP ensures participants leave with insights applicable to their own roles and priorities.
Building Real, Scalable AI Strategies
The general theme of SAP connect is not just adoption of AI but the development of practical, robust and scalable strategies. The leaders are challenged to go beyond experiments and pilots to the implementation at the enterprise level. Emphasis is on data harmonization, coordination among teams and making interconnections between systems across business functions. This is an indication of a need by the U.S. market to have AI strategies that are resilient to disruption and are capable of delivering consistent outcome.
With the integration of AI as a core component of business processes, leaders will be able to equip their organizations to be competitive in the long term. SAP Connect is where executives have the chance to learn, share experience, and develop strategies with immediate and scale-up results. It is focused on practical advice and not hypothetical ideas about the future.
Conclusion: Answers Where Leaders Need Them
Executives know that AI is no longer optional for competitiveness. They want to cut through the noise, understand where to start, and ensure that their investments drive measurable impact. SAP Connect 2025 presents itself as the venue where these answers will be delivered through strategy, applications, and execution.
Throughout the day and night during the three-day conference in Las Vegas and online, the event will demonstrate the way the enterprise is changing in the current days with AI and AI agents. Leaders will become clear enough to take decisive action using research-supported information, engaging case studies and custom-crafted sessions. To companies willing to go all AI the message is simple: it is time to lead.
