The use of artificial intelligence in the digital marketing field also makes SEO tools smarter. Such tools no longer simply provide data; they can aid in forecasting ranking, writing optimised content, developing a strategy, and identifying gaps in it. This fight will be about the strongest AI-based SEO tools in 2025 and how each of them will improve search traffic.
Also read on How AI Is Transforming Search Engines and SEO in 2025
SE Ranking
SE Ranking is a full-functional SEO tool with both classical features and AI capabilities. It assists marketers in keyword research and rank tracking, while bringing the extra benefit of intelligent automation. Its inbuilt AI writer finds it easy to create one-click, SEO-friendly articles. You feed a topic into it, and the artificial intelligence generates a draft to be optimised by the AI. This accelerates content teams in their writing. Its content editor provides real-time feedback during writing. It also recommends the best keyword utilisation, content length, and format. This assists the writers in developing work that is close to the best-ranking competitors. Ranking also has a traffic forecast. It allows you to predict the visibility of the future based on your preferred keywords and areas. The use of these predictions will drive your content strategy using real data.
Also read on Top 10 AI Writing Assistants Compared: Which One Fits Your Needs?
Surfer
Surfer is a content optimisation tool that also serves as an all-in-one SEO tool that assists brand and marketing professionals in developing, refining, and sustaining top-performing web content. It begins with finding the subjects in terms of the data, such as the search volume and keyword difficulty, so that there is no guessing when it comes to planning the content. Surfer enables users to create effective relationships among keywords by creating a strong topical authority using Topical Map and keyword clustering. It uses its Content Editor to guide real-time SEO advice when writing, including keywords, structure advice, and a live Content Score of SERP analysis. The integrated AI that includes functions such as Auto Optimise, Coverage Booster, and Surfy segments the writer by improving the weak parts, covering the gaps on the subtopics, and maintaining voice. It also has internal linking tools that automatically generate semantically related links. On older pages, there is the Content Audit feature in Surfer, which compares the content to the content that is ranking, and demonstrates what can be done to increase visibility.
Semrush
Semrush is a very popular search engine optimisation tool that provides keyword research, competitor analysis, backlink checking, and site audit tools. It assists marketers in determining the keywords that perform well and permits a look at their ease, pursuit, and progress in different divisions. It offers the domain analysis feature that allows users to benchmark their site against the competitors, reveal content gaps and track down the backlink opportunities. Position Tracking is also a tool available on Semrush and monitors the positions of the keywords in real-time and gives you an update daily. Its SEO Writing Assistant provides recommendations on readability, use of keywords and originality of content based on the high-ranking pages. Site Audit can crawl websites to identify more than 140 SEO problems, giving practical recommendations on on-page and technical fixes. It is also possible to manage PPC campaigns, monitor the work of social media and brand mentions in a single dashboard. Semrush is the best bet when the business or the agency needs a complete SEO and digital marketing product to help increase online traction and visibility
Also read How AI Detectors Work to Spot AI-Generated Text and Content.
ChatGPT
ChatGPT is not a conventional SEO tool, yet it is highly beneficial to SEO workflows. It can perform keyword research, competitor analysis, and even outline content when set out accordingly. As an example, you can copy content from articles that have high traffic and request ChatGPT to mention what makes them successful. This will help ensure you develop superior content based on such strengths instead of spending hours doing manual research.ChatGPT is even more worthwhile when combined with Surfer SEO. Surfer gives keyword and outline suggestions, and ChatGPT writes according to them. The outcome is barely effortful, efficient writing.In Canvas mode, a user can edit everything freely and observe the optimisation score of Surfer. This versatility is one of the factors why ChatGPT is popular with marketers and writers
Also read Top AI Humaniser Tools in 2025 to Bypass AI Detection
Google Search Console
Google Search Console is a free tool for any web owner. It informs you about your site's search performance.The Performance tab provides you with keyword traffic, impressions, and other data. This data can also be filtered by page, country, and device.URL Inspection allows checking whether a page is indexed. Otherwise, you may demand an index and determine why it is not performed. This assists in quickly fixing issues. The other tabs reflect the Core Web Vitals, the page experience scores, and the pages that are not indexed. The feedback assists you in maintaining the health of your sites and eventually climbing the ranks.
BuzzSumo
BuzzSumo helps you locate the popular subjects and content in your niche. It reveals those publications that are most shared, linked, and socially engaged in. You can base your strategy on the content of high performers. BuzzSumo also provides a content idea generator and displays the best types of content (lists or how-tos) that perform well on your subject.It contains its Question Analyser, which assists you in finding frequent queries raised by users on your keyword. This tool is helpful when developing problem-solving content that is well-ranked.BuzzSumo is not a complete SEO software, although it is good when it comes to planning and ideation. Marketers incorporate it to be at the forefront of the content trend and benchmark among its competitors.
Ahrefs
Ahrefs is famous for its thorough backlink and SEO search. It provides a comprehensive Site Audit that tests more than 140 site ranking issues, such as missing tags and page speed. Its Site Explorer displays the full backlink picture of any URL. The domains used as links and anchor texts are viewable, as is the value of the authority of each backlink. Thus, devising a link-building plan becomes simpler. Every issue in the audit report is accompanied by a description and recommendations for fixing it. This saves the non-expert users of SEO. The other thing that Ahrefs also shows is what keywords your competitors rank and what you are leaving out there. This will enable you to refresh content and hit on untapped keywords..
Mangools
Mangools was developed to support users interested in SEO without the geek. It offers keyword research, SERP analysis, and backlink monitoring, all implemented in an easy-to-use dashboard. Its Keyword Finder provides you with search volume, competition, and CPC information on every term. It also recommends terms close to the target.The SERP Checker presents the list of websites with your keyword, along with an estimation of how hard it would be to rank above them. It also gives additional indicators, such as Citation Flow and Trust Flow, that determine the quality of backlinks and authority. As a blogger, a separate entrepreneur, or a small company, Mangools provides a good way to get into SEO without endless learning.
seoClarity
SEOClarity focuses on major organisations with websites to manage. It provides intensive automation and cross-tracking.Its Site Audit Tool verifies crawl errors, slow pages, duplicate content, and other issues. You can crawl one page or all sites and schedule regular audits. Rank Tracking is a tool for tracking keyword performance by device and location. You can follow keywords on a local or national level. Content Fusion suggestions are based on the leading pages in order of ranking. The Research Grid demonstrates what your competitors have ranked, allowing you to fix the gaps in the content.It is suitable for enterprise teams who have sophisticated SEO strategies and large-scale websites.
FAQS
Which AI tool is best for SEO?
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SEOClarity for an SEO AI assistant tool.
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Surfer for AI integration.
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Mangools for beginners.
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Semrush for SEO rank tracking.
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SEOptimer for SEO audits.
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Ahrefs for competitor research.
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Clearscope for SEO content optimization.
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BuzzSumo for SEO content ideation.
How to increase traffic in SEO?
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Check if Google can see your page the same way a user does.
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Don't want a page in Google's search results?
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Use descriptive URLs.
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Group topically similar pages in directories.
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Reduce duplicate content.
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Expect your readers' search terms.
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Avoid distracting advertisements.
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Link to relevant resources.
How to get more SEO traffic?
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Set an SEO Optimisation Strategy.
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Publish Relevant, Authoritative Content.
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Update Your Content Regularly.
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Have a Link-Worthy Site.
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Optimize for Mobile and Execute Technical SEO.