AI Overviews Are Reshaping Google Search

Google’s AI Overviews now appear in 13% of U.S. desktop searches—more than double since January 2025.

Semrush Studied 10M+ Keywords

Semrush Studied 10M+ Keywords

Semrush analyzed 10M+ keywords and 200K SERPs to understand how AI Overviews affect SEO, visibility, and clicks.

Informational Content at Risk

AI Overviews mostly appear in top-of-funnel queries, threatening traffic to informational blog posts and guides.

Click-through rates fall when AI answers everything. Zero-click behavior is growing—but not across the board.

High-Trust Topics Hit Hardest

Health, law, and science keywords now trigger AI Overviews more frequently—reducing clicks for expert sites.

 Navigational & Commercial Keywords Next

AI Overviews are starting to appear in product, brand, and navigational searches—reshaping buyer journeys.

Not all queries are affected. Some high-value keywords remain Overview-free, offering SEO opportunity.

AI Search Means Rethinking SEO

To stay visible, SEOs must pivot: optimize for featured answers, restructure content, and focus on what AI can’t replace.

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