Perplexity AI, a rising contender in the online search market led by co-founder Aravind Srinivas, announced Monday a new revenue-sharing initiative aimed at media outlets. The move comes as the AI-powered search engine seeks to provide publishers with a share of profits generated when their content is used by Perplexity’s browser or AI assistant to satisfy user queries.The startup revealed plans to distribute millions of dollars through a subscription service called Comet Plus, designed to ensure journalists and publishers benefit from AI-driven business models. According to the company, a $42.5 million pool has been set aside to compensate media partners, with expectations that this fund will expand over time.
Perplexity AI's Comet Plus Revenue-Sharing Model for the AI Age
“We’re compensating publishers in the model that’s right for the AI age,” Perplexity AI stated in a blog post. The service will charge $5 per month, offered as an add-on to existing premium subscriptions, while Pro and Max subscribers will receive Comet Plus access included in their memberships.Perplexity AI emphasized that Comet Plus reflects the changing dynamics of online content consumption. Traditional publisher compensation systems, based primarily on clicks and pageviews, fail to account for the value of AI-driven content interactions, the company noted.
“AI is an intrinsic part of how we browse the internet. Human visits, search citations, and agent actions each represent real value creation, yet traditional models only compensate for the first,” the company said. Comet Plus seeks to recognize all three types of traffic, providing publishers with revenue that reflects the current realities of digital consumption.The subscription will enable users to access content from participating publishers directly. It also allows AI assistants to complete tasks using the publishers’ content, ensuring journalists’ work contributes to both human and AI-driven interactions. A small portion of revenue will cover Perplexity’s compute costs, with the remainder distributed to publishers.
Perplexity AI vs. Google
Perplexity AI has positioned itself as a possible disrupter of Google, as it provides AI-powered answers which not always include a source link. Unlike the conventional search engines, Perplexity gives ready answers on its platform, thereby minimizing the process of clicking on the articles.The startup has not been immune to legal matters though. Media houses such as the wall street Journal, New York Times, and the Yomiuri Shimbun in Japan have sued them citing that the websites make unjust usage of their content and that it is illegal.
Perplexity characterizes Comet Plus as the first model that would cater to the emerging demand of internet users today, as AI plays an increasing role in offering internet users capabilities to explore, learn, and complete tasks online. With customers wanting an improved internet in the era of AI, a business model commencing appreciated outcomes of the work of publishers and journalists need supplementary support. The subscription offers a high-quality content access, as well as enables AI tools to organize the content effectively.
A New Era for Online Content and AI
“Excellent content from publishers and journalists matters even more as the web evolves beyond information to include knowledge, action, and opportunities,” the company said. Comet Plus seeks to integrate these new dimensions of value, aligning incentives for both content creators and users.Perplexity plans to announce its initial roster of publishing partners when Comet becomes available for free to all users. Interested publishers can join the program by contacting the company directly via publishers@perplexity.ai.
With Comet Plus, Perplexity AI aims to establish a fair, sustainable, and modern compensation system for publishers in the age of AI. The service’s model accounts for diverse forms of internet engagement, from traditional browsing to AI-assisted task completion, signaling a potential transformation in how online content generates revenue.The move also positions Perplexity in direct competition with Google, which has integrated AI into its search engine to provide summaries and insights alongside search results. By linking compensation directly to content use across multiple traffic types, Perplexity hopes to strengthen publisher relationships and reinforce its stance as a responsible AI search provider.